Customer Engagement solutions, which enable utilities to provide a better experience for their customers and acquire customers for their programs, are needed to cost-effectively realize New York State’s ambitious Climate Act goals. To break out of the traditional education and outreach tactics, companies are encouraged to embrace approaches used by leading companies known for interactive platforms and interactions, such as Netflix or the Apple Store—how do we bring that same joy to engaging with electricity and energy-related topics? Customer Engagement is a cross-cutting innovation need that would also apply to any project concepts that require customer acquisition – how do we help utilities take existing ideas to scale and encourage widespread uptake? Here are some illustrative examples, and we expect even more solutions could address this Innovation Opportunity:
We encourage submitters to incorporate Customer Engagement into their submissions to either sprint.